Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality...
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice...
A strong brand allows consumer advocates to spread your company's messaging and offerings to a larger audience.
It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates...
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets,...
Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in...
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the...
Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty...
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real...
Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these...
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing...
