Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both guys pull out their smartphones and go to the Amazon app. They search, they click and they order. Days pass and the priest and the imam receive their packages. Knee braces. Haha.
Outfitted with the knee braces, the guys are free to worship as … READ MORE »
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well with the businessmen, who promptly filed a complaint with the U.S. Department of Transportation claiming discriminatory practices on the part of the airline.
When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make for strategies that are dynamic and flexible. The more voices that contribute to a strategy, and the more experienced those voices are, the stronger the eventual project will become.
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.
Bombarded with messaging and commercials their entire lives, today’s … READ MORE »
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot.
Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and Al Gore “hanging chads” campaign in 2000, candidates have to cover many fronts.
Amid the white-hot glare of media scrutiny, the candidates have to determine the best ways of using earned media—or public exposure that doesn’t cost them any real dollars.
The candidates also have … READ MORE »
It’s treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and be able to deal with the crises that do occur as quickly and efficiently as possible without losing face or momentum. In order to do this a candidate needs a committed crisis intervention team, clear lines of communication, and a plan of action. … READ MORE »
The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process. These influencers are a wide range of individuals and could actually be part of the expected buyers … READ MORE »
In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding.
While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and … READ MORE »
For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired.
However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm.
It also requires some basic knowledge about how the media industry works, so that their buttons can be pressed with results delivered like they were picked out of a vending machine.
Here are 3 Proven Methods for acquiring earned media: Reach … READ MORE »
Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of their lives, you can bet PR and ad agencies are listening.
Recently, Stephen Colbert began his first week as the host of CBS’s The Late Show, a seat most recently … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.