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Media Relations

Ronn Torossian is a public relations entrepreneur, and an expert in all things related to media & PR. CEO of 5WPR, Ronn Torossian blogs on media & PR and life as a public relations agency owner, and top 25 US public relations firm.

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...
When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing...
Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. "Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time,...
“We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” These are the words of Spotify global VP, partner solutions, Danielle Lee at her keynote address at Brandweek last week, an address dedicated...
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she...
In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still...
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted...
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first...

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