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Ronn Torossian is a public relations entrepreneur, and an expert in all things related to media & PR. CEO of 5WPR, Ronn Torossian blogs on media & PR and life as a public relations agency owner, and top 25 US public relations firm.

The Shanghai Daily named “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian as one of the Top Five American business books. The Shanghai Daily is an English-language newspaper in China, and...
No matter what industry you are looking to dominate, sooner or later innovation will play a major role in your success – or lack thereof. According to Ronn Torossian, even in an environment or business paradigm that seems to...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy. Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
Book Excerpt From “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by PR firm owner Ronn Torossian Now, what would a book on PR be without at least mentioning reality TV shows? Everyone wants...
Businesses are accustomed to regular employee horror stories, yet CEOs worldwide must be terrified by the recent response to JetBlue flight attendant Steven Slater’s choice of how and when to resign. Many have come to his defense, stating, “It’s...
Spring Training is in full swing, and down in Tampa, the Yankees are getting geared up for the 2014 season without one of their biggest sticks. A-Rod is AWOL. Ronn Torossian explains…Alex Rodriguez’s Grapefruit League locker remains open – and...
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a...
5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know that...
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media....
In recent weeks there has been a multitude of PR firm acquisitions by multinational Public Relations conglomerates.  This excitement and investment stems from the continued PR growth opportunities that exist, largely, due to increased demand of services by businesses...

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