Media Relations

Ronn Torossian is a public relations entrepreneur, and an expert in all things related to media & PR. CEO of 5WPR, Ronn Torossian blogs on media & PR and life as a public relations agency owner, and top 25 US public relations firm.

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying...
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to...
Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company has made a...
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t...
They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated,...
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching...
Maybe the concept began as just another “clever” sight gag. Two aging religious leaders, a priest and an imam are sharing tea time. The guys are clearly friends, and they’re clearly aging. At one point in the commercial both...
When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well...
When developing a strategy it is often valuable to gather as many perspectives as possible. No one individual can easily predict the problems that might arise to impede the strategy, and the skills that new minds bring to planning make...
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a...

FOLLOW US

0FollowersFollow
0FollowersFollow
2,330SubscribersSubscribe

Instagram