Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of their lives, you can bet PR and ad agencies are listening.
Recently, Stephen Colbert began his first week as the host of CBS’s The Late Show, a seat most recently … READ MORE »
You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of the “creative” stuff intuitively, but the day-to-day operational stuff requires thought and planning and … work!
I get it. I understand how transitioning from visionary can be difficult. But … READ MORE »
No matter what industry you are looking to dominate, sooner or later innovation will play a major role in your success – or lack thereof. According to Ronn Torossian, even in an environment or business paradigm that seems to change slowly or discourage out of the box thinking, innovation will eventually be necessary for continued success.
This is not because people are trying to create sweeping changes. In many cases, it’s just the opposite. Innovators are not trying to make … READ MORE »
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came down to it. But you didn’t get that job. They gave it to someone else. Why??? The question keeps you up at night. If you were Shakespeare, you would say you are “vexed.” But you are not The Bard, so you just want … READ MORE »
Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering the sacrifice that members of the military make is not only a noble course of action, but also one that can make money for a business through increased brand awareness. While a company should never lose sight of members of … READ MORE »
Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated his recent Masters tournament win at the local Waffle House, says Ronn Torossian CEO of 5WPR.
It was reported that Watson and his family enjoyed a good meal, and he left a more than healthy tip. But, the next day, a self … READ MORE »
Spring Training is in full swing, and down in Tampa, the Yankees are getting geared up for the 2014 season without one of their biggest sticks. A-Rod is AWOL.
Ronn Torossian explains…Alex Rodriguez’s Grapefruit League locker remains open – and empty – but the Yankee star has yet to make an appearance in, or out of, uniform with the team this year. However, the disagreement that turned into a PR disaster for the All Star slugger took a step in the right direction for … READ MORE »
After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career in PR in 2015, because they can seek answers to problems they do not have to go through. I wanted to lament several things that I believe will set you a part from your peers and … READ MORE »
The annual EMMY awards are one of the highest honors in the entertainment industry.The awards are not only an award ceremony amongst peers, but can be a career-boosting platform for the nominees, and recipients. The event itself is televised, and featured in the press, making it a great opportunity to generate publicity for those nominated. Although many equate winning at the Emmys with hearing your name called and taking home a golden statuette, there is more than one way to win at the Emmys.
Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in your business to achieve similar results.
Refresh Your Content Writing
Everybody who owns a website today knows that they need content to keep their website fresh, and inviting. A website without appropriate content will certainly be considered stale, and inefficient … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.