After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career...
The annual EMMY awards are one of the highest honors in the entertainment industry.The awards are not only an award ceremony amongst peers, but can be a career-boosting platform for the nominees, and recipients. The event itself is televised,...
Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in...
As a communicator I have learned a long time ago to expect the unexpected. Still, I am nevertheless continually surprised, both from both the positive and negative side of the fence. A book I was sent the other day, from...
According to Ronn Torossian, CEO of 5WPR, there are several public relations strategies that can play a dominant role if businesses want to attain greater success. Some of these have already played huge parts, but there are others that...
So you have some big news to share? A press release is a great place to start. With so many outlets available for online distribution, both paid and free, as well as local options, it’s almost a necessary component...
The holiday season is undoubtedly the most vigorous time of the year for package delivery companies such as USPS, FedEx ,and UPS. Nearly every year, the media runs a story about shipping times, and how much of a load...
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
There are many facets to the world of public relations--highlighting the release of a new album, or making sure that the media knows how much charity work an A-list actor is involved in. But in the world of politics,...
While keywords like content creation and native advertising have attracted a tremendous amount of attention in 2013 fascinating to read the story in The Guardian this weekend which detailed the turnaround of Forbes Media as orchestrated by Lewis DVorkin. ...
