Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.
So, you’ve done some preliminary research, and wondering if you’ve planned your education all wrong. You might currently be … READ MORE Â»
You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do.
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in 2010 and followed that up with expansions into Latin America, Scandinavia, Britain, and the Netherlands. But until now, much of Europe has remained untouched. Recently though, the company announced its intention to move into France, Germany, Austria, … READ MORE Â»
I am a lifelong New Yorker – Born and bred in this great city. I love New York. I have never seen devastation like that which Hurricane Sandy has brought us – There isn’t anyone who doesn’t know someone who was affected in a major way by this catastrophe. This city is struggling and the effects of the Hurricane will be felt for a long time to come – many don’t have electricity, lost their homes and we are all feeling the effects.
The images … READ MORE Â»
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is deeply engrained in the fabric of Manhattan’s Upper West Side — it’s a family business with supermarkets all over the Tri-State area. They created the first ever “man aisle” in a supermarket. The idea was spawned by a study that showed 31% of … READ MORE Â»
Watching Mike Tyson on The Today Show this morning was an “interesting” experience. Can anyone believe that Mike Tyson will soon have his one-man show “Mike Tyson: Undisputed Truth” on Broadway? Yes, you read it right – Mike Tyson will appear on Broadway. What a brand turnaround success story.
Talk about a long strange journey – One of the greatest heavyweight fighters ever, the self-proclaimed “baddest man on the planet”, a former juvenile delinquent, convicted rapist, ear-biter, drug addict who has eight children by … READ MORE Â»
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor
I‘d imagine that owning a nightclub is no easy task – Dealing with late night hours, temperamental patrons, weather conditions, people with alcohol and the inevitable byproducts of such behavior. In the wake of the high-profile brawl between Chris Brown and Drake this week at a NYC nightclub which sent patrons to the hospital, saw the nightclub shuttered and … READ MORE Â»
One’s 40th birthday is a big deal – but could one imagine an International expensive blow-out for a watch? Well, leave it to Audemars Piguet to throw a blow-out bash to celebrate the 40th anniversary of the Audemars Piguet Royal Oak – simply the worlds’ most amazing watch brand.
Was interesting for a uber-luxury brand to host an event which is open to the public – and was held at a very unique building – the Park Avenue Armory (which spans an entire city … READ MORE Â»
From a Public Relations & branding perspective, the NY Jets acquiring Tim Tebow is an absolute home-run. Already one of the most popular athlete-celebrities in the world, Tim Tebow coming to New York City has the potential to put him a different hemisphere when it comes to his marketing earnings. Tim Tebow is already a marketing sensation – highly visible, he is appealing and as a New York Jet has the whole world open to him.
As a life-long New Yorker, our city has always … READ MORE Â»
My Thoughts on Jeremy Lin
The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of Vancouver a city with a yearly operating expenditures of about $1 billion for spending $85,934 for PR consultants in 2011. A tremendously small amount to communicate and for “social media strategy and production, strategic political advice, and public relations.” What’s the … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.