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New York City PR

As owner and successful public relations leader, Ronn Torossian expresses ideas on relevant New York City entrepreneurship and public relations strategies. Ronn Torossian is the CEO of 5WPR, the public relations agency. Ronn Torossian blogs on life in New York City and insights on being a top 25 US public relations firm.

From a Public Relations & branding perspective, the NY Jets acquiring Tim Tebow is an absolute home-run. Already one of the most popular athlete-celebrities in the world, Tim Tebow coming to New York City has the potential to put...
Holiday Marketing It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
There is an old saying that states “clothes make the man,” but in today’s tech-savvy, social media driven society, does that saying still hold the same weight? In an era where Marc Zuckerberg wears hooded T-shirts non-stop, I’d venture to...
My Thoughts on Jeremy Lin   The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix.  While blackberry for three consecutive days has seen outages worldwide and users unable to...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) -  many like...
What good can possibly come out of longer lines at the doctor’s office, higher health insurance premiums and higher gas prices? Ask Hybrid, the Vitamin Shoppe and Whole Foods… Companies who market "natural", "health" and "sustainability" are benefiting from...
Watching Mike Tyson on The Today Show this morning was an “interesting” experience.   Can anyone believe that Mike Tyson will soon have his one-man show "Mike Tyson: Undisputed Truth" on Broadway? Yes, you read it right – Mike Tyson...
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work.  I really wish I could ask every entrepreneur in the world “Hey,...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...

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