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New York City PR

As owner and successful public relations leader, Ronn Torossian expresses ideas on relevant New York City entrepreneurship and public relations strategies. Ronn Torossian is the CEO of 5WPR, the public relations agency. Ronn Torossian blogs on life in New York City and insights on being a top 25 US public relations firm.

What good can possibly come out of longer lines at the doctor’s office, higher health insurance premiums and higher gas prices? Ask Hybrid, the Vitamin Shoppe and Whole Foods… Companies who market "natural", "health" and "sustainability" are benefiting from...
This week we are in the midst of a lesson in Crisis Public Relations at its worst from two major brands - Blackberry and Netflix.  While blackberry for three consecutive days has seen outages worldwide and users unable to...
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do...
There is an old saying that states “clothes make the man,” but in today’s tech-savvy, social media driven society, does that saying still hold the same weight? In an era where Marc Zuckerberg wears hooded T-shirts non-stop, I’d venture to...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) -  many like...
My Thoughts on Jeremy Lin   The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing with late...
Watching Mike Tyson on The Today Show this morning was an “interesting” experience.   Can anyone believe that Mike Tyson will soon have his one-man show "Mike Tyson: Undisputed Truth" on Broadway? Yes, you read it right – Mike Tyson...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC. Westside Market NYC is...
I am a lifelong New Yorker – Born and bred in this great city.  I love New York. I have never seen devastation like that which Hurricane Sandy has brought us – There isn’t anyone who doesn’t know someone...

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