Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.
So, you’ve done some preliminary research, and wondering if you’ve planned your education all wrong. You might currently be … READ MORE Â»
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.
Facebook continues to root out bad actors on the platform and very publicly announce their successes, including … READ MORE Â»
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018.
Sometimes, no matter how big you are as a company, one decision by one person can have a domino effect on your entire organization. Such was the case when a manager at a Philadelphia Starbucks chose … READ MORE Â»
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.
To drive more organic social media exchanges, some brands have taken note of celebrities engaging in social media feuds. It turns out that a little banter … READ MORE Â»
In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches by the millions. The repeated success of SpaceX rockets to take off and then, amazingly, land safely to fly another day has mesmerized the public, giving the company a significant lead in the race to be the space transport and exploration company of the future.
As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017.
Reaction to the headline, as it made the rounds on social media, was swift and vitriolic. People reacted with rage, directed against the Mandalay, the ownership, and, in general, the class of … READ MORE Â»
For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there’s a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature that offers the power to dictate which posts do or don’t show up on a feed. In the weeks ahead, users will be able to remove the posts and stories published by specific accounts on your Instagram feed, without unfollowing anyone.
This “mute” … READ MORE Â»
Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council. The reason for the company’s ire? A recent tax increase on “big business” that has been earmarked to pay for “affordable housing” and to help house the homeless.
But Starbucks, a company that has long been known for taking strong … READ MORE Â»
According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever. In fact, the research group “McKinsey” has warned numerous organisations that while the latest launch of fintech startups might seem manageable enough – the more big technology groups get involved, the more banks will have to worry about.
Apparently, some of the biggest players in the technology world have … READ MORE Â»
Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the history of communication.
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.