SELF JOB CREATION & HOW TO CREATE PUBLICITY
Tuesday, December 14th, 2010Every weekend I look forward to picking up The Sunday New York Times at my doorstep, which remains a must read – 2 Interesting articles appeared this week:
1. No Jobs? Young Graduates Make Their Own. Much as today’s Public Relations world is often about content creation and self creation; the work force has forever changed and kids’ today aren’t dreaming to become doctors and lawyers as they did when I grew up. They want to be entrepreneurs and create on their own. This new trend is something for companies large and small to recognize and accept for better or for worse. (I have never met an entrepreneur, who doesn’t think they have the best idea ever, but I am always actively investing in start-up businesses we work for, as well as those we don’t). Interesting piece and thought for anyone in business 2010 and forward.
2. Some establishments and brands receive an inordinate amount of press whether its mediocre food, product, etc. I’ll admit I have never been to Elaine’s, but I have been amazed over how much media Elaine’s has received the last few weeks since its owner died. There are many places who receive extroordinate media for reasons unknown, but I was really amazed with Elaine’s media (Could a hint have appeared here at: http://www.nytimes.com/2010/12/12/fashion/12elaines.html
In the quote by legendary NY journalist Pete Hamill who explained: “Elaine didn’t care that we’d never been there before. She was delighted to see us,” he said. “And if we had a bowl of pasta, and if she knew we were newspapermen, she’d tear up the check. That was the beginning.”
The good news at least for me is that of the 5 power spots now listed, http://www.nytimes.com/2010/12/12/fashion/12elaines-box.html?_r=2&scp=1&sq=power%20spots&st=cse, I certainly attend 3 all the time and know the maitre’d/owner in question well.
The wheels of the bus go round and round, round and round…
Ronn Torossian
5WPR






