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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Holiday Marketing It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
It was rewarding to speak this week with some of the bright interns whom we have this summer at 5WPR. These young people are so hungry and ready to succeed – a similar energy to the day to day...
Bring to the table - all inspiring, nonstop action, excitement, hunger, passion and desires.  It is something which as a business owner I bring to work every single day and my 5WPR management team and I work hard to...
Random musings from some weekend reading: Of course at the Oscars and at other celebrity events, brands will pay celebrities for associations.  “There’s a hugely evolved culture of paying to wear clothes and product. Some actresses sign four-event contracts to...
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations.  Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular...
So… today’s a day to vent: 3 weeks ago to the day we received a call from a Fortune 1000 company who claimed an IMMEDIATE need for a new NYC PR firm. They were in town that day and had...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB...
The following is a book excerpt from "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations “ by Ronn Torossian and can be purchased at http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620 As a watch collector, I’m tuned into the world of...
Like most dads, I give into badgering. When my daughter is "bugging out" over "Minnie Mouse”, Ariel or the latest game, I often give in and want to calm the delirium. Last week I visited Disney with my daughter,...
U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decade.”...

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