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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might  be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of...
In The Guardian this week, major headline op-ed creating a lot of discussion in the PR world: “More PRs and fewer journalists threatens democracy”, and complaining about how “Journalists are deluged with press releases that often amount to "oven-ready...
Wanted to share the following article I wrote which was published today by The International Public Relations Association (IPRA) at: http://www.ipra.org/frontlinedetail.asp?articleid=1875 PR is reinventing itself from “dull, weak, and depressed” to “colorful, strong and exciting”. By Ronn Torossian. Every time I...
I simply cannot understand why companies spend so little on Public Relations: -A recent client who spent $1 Million on advertising over a short term period complained constantly about the $20K they spent with us over a 2 month period…...
Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through...
Ronn Torossian's full list and explanations have been published here I wanted to provide an abridged version here… so in no particular order, wanted to provide my thoughts on the best 10 Public Relations books. “How to Win Friends and...
Public Relations Tips from Ronn Torossian “Publicity geniuses are different from you and me. They have the stomach for it. This temperamental combination of imperviousness and egomania that allows them, compels them, to dominate the media . . . means,...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy. Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...

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