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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

The word on the streets in Manhattan and inside my network of CEO’s is that the Venture Capitalists are back. They collected their gains from 2009 which ended strongly and started off a robust Q1 2010. With funds starting...
Truth is, ‘positive thinking’ is immediately associated with the ‘self-help’ shelf in your closest Barnes & Noble, but it is much more practical than you might think. My experience in business, and in life makes me more confident on...
I simply cannot understand why companies spend so little on Public Relations: -A recent client who spent $1 Million on advertising over a short term period complained constantly about the $20K they spent with us over a 2 month period…...
I regularly host networking meetings at our midtown NYC PR agency. Not only do I thoroughly enjoy these gatherings, but they also continue to allow me to recognize how fascinating and successful our clients and acquaintances are.  Just yesterday,...
Stay business minded while riding the wave of positive PR http://www.nytimes.com/2010/05/09/fashion/09michelle.html?src=me The article above which appeared in yesterday’s New York Times is a worthwhile read.  As the CEO of a PR agency, I often field questions about how PR positively impacts...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy. Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
It’s said that Public Relations professionals read the newspapers not to get the news, but to study angles and understand what stories are planted in newspapers by people with PR in mind. This morning reading The New York Times, the...
Great story in this week’s ADWEEK about a new study on how mega-agencies should reach out to specialty voices, smaller agencies and new voices to “leverage their special talents and expertise.” Additionally: “Key findings assert that client CEO’s will...
Today is a very special day for 5WPR and I am really proud. For the third year in a row we were named the fastest growing independent PR Agency in the U.S (by Odwyers, a leading industry trade publication)....
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation. Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotistical’ come to mind. And Torossian, CEO...

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