Whether you're a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine...
Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. Why? One of the reasons is that they have insider information that consumers don’t. They know more about...
Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up...
After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released.
He made movies for seven years before deciding on a “live”...
After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s.
Remember the good ol’ days when...
It’s said that Public Relations professionals read the newspapers not to get the news, but to study angles and understand what stories are planted in newspapers by people with PR in mind.
This morning reading The New York Times, the...
Thoroughly enjoyed Julia Hood’s recent post in PR Week, “Content and the convening power of PR”, where Hood rightfully argues that “This is the perfect environment for PR, the organization's natural conveners, to influence outcomes. Even as other organizational...
Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others.
In...
