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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Book excerpt from PR book by Ronn Torossian of 5WPR  “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”. Don’t Toy Around—Hit Back Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of...
In this month’s INC Magazine an interesting story on a risk an entrepreneur took which should remind more small businesses of an importance principle - Unlike President Obama or the eventual Republican nominee, you don’t need 51% of the...
Spent nearly half of this week ensuring that a certain issue wouldn’t appear in the media for a  client of my crisis PR agency, and happily I can report – nothing was published. As such, I thought to share...
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of...
Interesting article in the New York Times recently about how some networks are producing new reality shows that revolve around entrepreneurs. From America’s Next Great restaurant to Shark Tank, entrepreneurs are becoming personalities on these programs, and I think...
Book Excerpt from “For Immediate Release” by Ronn Torossian Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which creates marketing collateral as well as business leads if they land in the...
It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World.  In The Economist on March 30th, there is an article which discusses the annual report of the...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem...

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