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Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

Amongst the holding company owners, one of my favorite people, both personally and professionally has always been Lord Chadlington - aka Peter Gummer. The founder of Weber Shandwick, the largest PR agency in the world, Chadlington today runs Huntsworth,...
Wanted to share the following article I wrote which was published today by The International Public Relations Association (IPRA) at: http://www.ipra.org/frontlinedetail.asp?articleid=1875 PR is reinventing itself from “dull, weak, and depressed” to “colorful, strong and exciting”. By Ronn Torossian. Every time I...
When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is bound to...
Public Relations Tips from Ronn Torossian “Publicity geniuses are different from you and me. They have the stomach for it. This temperamental combination of imperviousness and egomania that allows them, compels them, to dominate the media . . . means,...
Truth is, ‘positive thinking’ is immediately associated with the ‘self-help’ shelf in your closest Barnes & Noble, but it is much more practical than you might think. My experience in business, and in life makes me more confident on...
I regularly host networking meetings at our midtown NYC PR agency. Not only do I thoroughly enjoy these gatherings, but they also continue to allow me to recognize how fascinating and successful our clients and acquaintances are.  Just yesterday,...
I simply cannot understand why companies spend so little on Public Relations: -A recent client who spent $1 Million on advertising over a short term period complained constantly about the $20K they spent with us over a 2 month period…...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at  Banres and Noble and bookstores nationwide. There’s always an emergency. In today’s media world, they need...
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying...

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