My crisis PR agency, 5WPR was pleased today to read the announcement that Liberty Mutual Insurance has added a crisis management endorsement to its new commercial lead umbrella policy form –It’s great that insurance companies recognize the vast importance...
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative....
Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters....
It was rewarding to speak this week with some of the bright interns whom we have this summer at 5WPR. These young people are so hungry and ready to succeed – a similar energy to the day to day...
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR.
Hit the Books...
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers...
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people’s emotions...
In recent weeks there has been a multitude of PR firm acquisitions by multinational Public Relations conglomerates. This excitement and investment stems from the continued PR growth opportunities that exist, largely, due to increased demand of services by...
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see...
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works...
