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PR Firm

Ronn Torossian blogs on owning a PR firm, and on being the CEO of 5WPR, a top 25 US public relations company. PR firm entrepreneur, Ronn Torossian, offers goal-centered ideas and thoughts on public relations, and on running 5WPR.

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good...
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often...
With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer. These niche-oriented personalities with a highly engaged group of followers...
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers...
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a...
Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse...
Diversity in a workplace is a great asset. Having people with different backgrounds, ethnicities and sexual orientation is a boon as it bring a wider range of experiences, ideas and sensitivities to the table. Diversity encompasses other elements that...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries. Then it took the more drastic step of...

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