If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both. If you’re not integrating qualitative research and analysis into your public relations campaigns, you are shortchanging yourself and your clients.
So, what is qualitative analysis, and how is it different from quantitative … READ MORE »
With all the buzz on social media, it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it.
But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers? Here … READ MORE »
Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).
To simply, we’ve outlined the below benefits that come with … READ MORE »
TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own digital recording and playback services, how can TiVo keep coming out strong?
Well, step one is to partner with the competition. TiVo is doing exactly that. The company currently has agreements with DirecTV and Canadian telecom giant, … READ MORE »
Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales, and Ronn Torossian says now is the right time for the Hut
to take a long hard look at its current public image.
After all, pizza sure isn’t … READ MORE »
One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of several different career fields, because many successful people will at one time or another find themselves in the public eye. This attention can catch some by surprise, therefore it is a good idea for … READ MORE »
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came down to it. But you didn’t get that job. They gave it to someone else. Why??? The question keeps you up at night. If you were Shakespeare, you would say you are “vexed.” But you are not The Bard, so you just want … READ MORE »
Memorial Day is a holiday dedicated to the remembrance of the sacrifice that members of the armed forces make for the well-being of their country. While the purpose of a business is to make money for their owners, remembering the sacrifice that members of the military make is not only a noble course of action, but also one that can make money for a business through increased brand awareness. While a company should never lose sight of members of … READ MORE »
Even in the world of professional golf, with a name like “Bubba,” people should expect you to make the occasional “down home” decision. So, it came as little surprise to many, when golf superstar Bubba Watson celebrated his recent Masters tournament win at the local Waffle House, says Ronn Torossian CEO of 5WPR.
It was reported that Watson and his family enjoyed a good meal, and he left a more than healthy tip. But, the next day, a self … READ MORE »
After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career in PR in 2015, because they can seek answers to problems they do not have to go through. I wanted to lament several things that I believe will set you a part from your peers and … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
Follow Ronn on Instagram
Follow Ronn on Twitter
Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.