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PR Firm

Ronn Torossian blogs on owning a PR firm, and on being the CEO of 5WPR, a top 25 US public relations company. PR firm entrepreneur, Ronn Torossian, offers goal-centered ideas and thoughts on public relations, and on running 5WPR.

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the...
Judi poker online merupakan sebuah diversion yang menggunakan kartu sebagai media permainannya. Permainan games ini umumnya terdapat dalam situs poker online di Indonesia. Anda yang sering bermain mungkin pernah mengalami terjebak dalam permainan karena melipatgandakan taruhan. Tujuan trik ini...
Amidst the unfolding story of Carnival Corporation, the US-based parent of the operator of the Costa Concordia and their crisis communications strategy (and news that they hired a crisis pr agency), the following book excerpt from my recently released...
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian.  Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books...
Credit Coca-Cola with a great PR stunt with their plans to put Coke ads in Chinese on the rotating courtside signs at Madison Square Garden. Obviously it’s a blatant (and brilliant) exploitation of Jeremy Lin – and Coke gets...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy. Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
I simply cannot understand why companies spend so little on Public Relations: -A recent client who spent $1 Million on advertising over a short term period complained constantly about the $20K they spent with us over a 2 month period…...
Thoroughly enjoyed Julia Hood’s recent post in PR Week, “Content and the convening power of PR”, where Hood rightfully argues that “This is the perfect environment for PR, the organization's natural conveners, to influence outcomes. Even as other organizational...
After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career...
Ronn Torossian's full list and explanations have been published here I wanted to provide an abridged version here… so in no particular order, wanted to provide my thoughts on the best 10 Public Relations books. “How to Win Friends and...

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