YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.
Some of the most common targets for criticism are the sort of conspiracy theory videos that promote junk science “theories” about a flat earth or “false flag” school shootings or “government chemtrails” poisoning people. These kinds of videos, even though they are routinely denounced … READ MORE »
Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress. Although they might be responsible for leading a team, they also have the pressures of performance metrics and expectations to live up to.
While a lot of people assume that leadership can take some of the heat off a professional, the truth … READ MORE »
Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke is sharing a different kind of buzz… at least in Japan.
The soft drink company says it plans to launch an alcoholic beverage in Japan later this year. The drink will, reportedly, be a form of flavored sparkling water mixed with shochu, a … READ MORE »
Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas.
There are all kinds of them out there. You can get a basic kitchen timer in fun food shapes like a lemon or tomato usually for $10 or less. You can also get a very high-tech or even timer if you love gadgets. A … READ MORE »
As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well. Lately, that perspective has changed. Leaders find that investing in their people can do a lot of good for the organization. That investment shouldn’t just be limited to what can be easily connected to the work … READ MORE »
Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding. And, when you mess up, or it appears as if you may have made a mistake, you want the empathy that brings you the benefit of the doubt.
There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers. The blogger may be compensated, get the product or service … READ MORE »
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.
In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up. Technically, from the stapler up. Poppin started by overhauling the stapler, trading off … READ MORE »
According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker. Simply … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.