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PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the...
Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. With that in mind,...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) -  many like...
Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain...
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations - primarily because agents must change how they relate to the public, based on how the public relates to each other, and the...
In business seminars and self help books, gurus spend a ton of time talking AT you about what you should do and who you should be. Habits you should already be working on, and actions that breed success. Nothing...
And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could...
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it's difficult to...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse...

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