Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success....
They say nonprofits should think and behave more like for-profits but what if the paradigm was turned upside down? One thing top performing nonprofits do better than a lot of companies is stewarding their donors. Their successful stewardship results...
Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations - primarily because agents must change how they relate to the public, based on how the public relates to each other, and the...
It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) - many like...
Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners.
PR’s come a long way since then. Though symbiotic, the relationship between PR professionals and...
Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche.
Introducing your brand to a more global audience carries the obvious benefit...
Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its...
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often...
Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but managed fairly and wisely, AI can...
