PR Inspiration

Ronn Torossian discusses the importance of motivation, and what it takes to be a dynamic public relations entrepreneur of a top 25 US public relations firm. Ronn Torossian is a leading entrepreneur in public relations, CEO of 5WPR, and blogs on motivation.

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains. In many industries, there...
We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new...
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications....
Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem...
Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers,...
Leadership can be a tricky element in the workplace. Unfortunately, not every person who is put into a position of leadership is fit to be there or open to adjusting their way of thinking. Some people feel they know...
Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get...
Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit...
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and...

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