As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to...
Some random musings after a brutally hot NYC summer weekend:
· So, I went to see “Salt” this weekend and as much as I enjoyed watching Angelina Jolie, I found it to be an utterly unbelievable movie. Yet, I cant...
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation.
Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotistical’ come to mind. And Torossian, CEO...
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t...
Creating a buzz on your Instagram feed isn't always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz....
If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can...
Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in...
Looking for a delicious home-cooked meal that's easy to make? Customers may be able to get everything they need from their local Chick-Fil-A - as long as they live in Atlanta. The fast-food company famous for its chicken in...
Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough great employees...
Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. For entrepreneurs hoping to advance their brands, this...
