Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.
So, you’ve done some preliminary research, and wondering if you’ve planned your education all wrong. You might currently be … READ MORE Â»
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.
From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent on earth, on a larger scale than even Japanese brands managed to do in decades past. How, then, has this once-conservative Confucian culture exploded onto the scene at such incredible pace?
The heart of Hallyu inarguably lies in the exploding popularity of Korean pop … READ MORE Â»
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
Last year, London’s transport regulation agency revoked the company’s operational license, resulting in a hotly-contested court case. Though Uber eventually won, the headlines gave Uber opponents plenty of opportunity to speak their … READ MORE Â»
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are combining to transform how we create and distribute messages and measure the impact of narratives.
That’s not to say public relations as a whole is changing dramatically. The tools are different, but the principles are steadfast: people still want to communicate, and they still … READ MORE Â»
It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into his brand.
After weeks of disastrous press and growing consumer discontent, MoviePass is working diligently to dig out of a deepening public relations hole. So far, those efforts are having mixed results. But fundamental economics have forced MoviePass into this situation. The company’s … READ MORE Â»
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.
Better still, when set up properly, the end user themselves is the one who invites the push notifications, whether it’s a reminder, a … READ MORE Â»
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018.
Sometimes, no matter how big you are as a company, one decision by one person can have a domino effect on your entire organization. Such was the case when a manager at a Philadelphia Starbucks chose … READ MORE Â»
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.
To drive more organic social media exchanges, some brands have taken note of celebrities engaging in social media feuds. It turns out that a little banter … READ MORE Â»
The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street.
As the platform has focused on “cleaning up” its user base, Twitter is enjoying fewer active monthly users than expected, and that has the company’s stock price falling. Twitter told concerned investors that the company expected some of this to happen as they focus their attention on “purging automated and spam … READ MORE Â»
Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game.
Of course, planning the right campaign is often easier than … READ MORE Â»
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn Torossian is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.