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Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...
“We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” These are the words of Spotify global VP, partner solutions, Danielle Lee at her keynote address at Brandweek last week, an address dedicated...
In past years, institutions ranging from Wall Street to politics, and clergy to sports have seemingly become soiled. We see this as legends like Mickey Mantle and Joe Dimaggio, who were both seen as legends, give way to Tiger...
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu. From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent...
Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes...
This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the...
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis...
You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying...
  The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online...

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