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Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

Running a PR firm in the heart of New York City can have its challenges – and day after day it is always something different. Here’s today February 11, 2013: My day started at 5am. I like the idea of getting...
Cable network, Animal Planet, may have found a winner with its Treehouse Masters program. While not – at all – about animals, the show is interesting and offers a broad appeal. The producers also know how to work the...
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. Some of it is really basic information that should have been researched for the product or...
The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you...
  Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might  be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
One of the areas where we are seeing rapid growth is in the arena of search engine optimization (SEO) and online reputation management. As I recently noted in an article in PR Week, http://www.prweekus.com/the-importance-of-seo-in-pr/article/179865/with all of the talk regarding...
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind...
Guest post to Ronn Torossian blog on Ronntorossian.com Mama, don't take my Kodachrome, by Juda Engelmayer, SVP, 5WPR “When I think back on all the crap I learned in high school It's a wonder I can think at all, and though...

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