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Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

For any single charity, getting people to notice you in the huge cacophony of voices being raised for their particular cause, can be incredibly challenging. This can be particularly true during the holidays. Sure, people are more ready, willing,...
Book Excerpt From “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by PR firm owner Ronn Torossian Now, what would a book on PR be without at least mentioning reality TV shows? Everyone wants...
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work? •     6:00 AM – Did the loop on my bike in...
Holiday Marketing It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in...
The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin....
Courtesy of Radar Magazine, a story they ran yesterday on celebrity brands... I was also quoted nationwide today on the Don Imus controversy. While celebrity brands represent less than 5% of our annual revenue, the celebrity fascination is one...
Book Excerpt from “For Immediate Release” by Ronn Torossian Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which creates marketing collateral as well as business leads if they land in the...
Ronn Torossian reveals 3 reasons no one read your post and explains how to change that Ronn Torossian is the founder and CEO of 5W Public Relations and a noted PR guru with offices in NYC and Los Angeles. You worked...

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