One of the areas where we are seeing rapid growth is in the arena of search engine optimization (SEO) and online reputation management. As I recently noted in an article in PR Week, http://www.prweekus.com/the-importance-of-seo-in-pr/article/179865/with all of the talk regarding...
“What’s in a name?”, Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes...
It's treacherous out on the campaign trail. There are potential problems at every turn. Any candidate that hopes to be successful must be prepared, anticipate where some of the dangers lie, avoid as many of them as possible, and...
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands. Some of the...
Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that's going to be looking after them - whether it's for a...
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While...
The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot.
Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and...
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted...
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject.
At the...
