Public Relations

Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

One of the areas where we are seeing rapid growth is in the arena of search engine optimization (SEO) and online reputation management. As I recently noted in an article in PR Week, http://www.prweekus.com/the-importance-of-seo-in-pr/article/179865/with all of the talk regarding...
Overseas Filipino workers, the Maguindanao massacre, the Abu Sayyaf, and the Spratly Islands – surely not mainstream issues or topics that are seen in the media here in the U.S. regularly. However, thanks to the hard work of a...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work? •     6:00 AM – Did the loop on my bike in...
Like so many Jews worldwide, I sat through sermons during Rosh Hashanah services in synagogue this week. As I was sitting, listening to my beloved Rabbi speak perfectly and eloquently (hey, it’s my Rabbi), I wondered how many Rabbis...
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people’s emotions...
As an entrepreneur who owns a PR agency, I believe in the power of reading, and wasn’t surprised last week when Amazon’s Kindle book sales surpassed print books’ for the first time. Information is always being changed and updated,...
As published this morning at: http://popdemonium.com/2010/07/challenges-celebrity-pr/ One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop,...
Much different than BP, Toyota, Mel Gibson, Tiger Woods and Dell, Apple can better weather negative media and afford a PR crisis (if such a thing is possible).  Let’s keep things in perspective for Apple – The brand is...
This week we were informed by Ben Bernanke that Friday’s report will show the June unemployment rate is once again on the rise. Naturally this points out that there are new laid-off employees or new jobseekers, who failed to...
The word on the streets in Manhattan and inside my network of CEO’s is that the Venture Capitalists are back. They collected their gains from 2009 which ended strongly and started off a robust Q1 2010. With funds starting...

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