For any single charity, getting people to notice you in the huge cacophony of voices being raised for their particular cause, can be incredibly challenging. This can be particularly true during the holidays. Sure, people are more ready, willing,...
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
Ronn Torossian considers the evolution of the Colonel
When Kentucky Fried Chicken was founded in a converted Shell gas station in 1930, there was no mistaking what it was all about; southern comfort food in the Kentucky heartland. But it...
If you heard that collective groan roll through comic book and superhero movie fans last week, you can bet they were reacting to the news that the much- anticipated Superman-Batman movie was cast. At least the last piece fell...
Ronn Torossian reveals 3 reasons no one read your post and explains how to change that
Ronn Torossian is the founder and CEO of 5W Public Relations and a noted PR guru with offices in NYC and Los Angeles.
You worked...
Three reasons to publish an eBook
by Ronn Torossian for
Ronn's Official Website 07/11/13
Today, eBooks are all the rage among Internet “information” entrepreneurs. Where, a few short years ago videos, seminar programs and pay websites dominated the market, that percentage...
Part 2 of 2 Book Excerpt From For Immediate Release by 5WPR CEO Ronn Torossian - Read Part 1 Here
For less than 0.000001 percent of what the big fish spend, Public Relations helps this small fish stay relevant and...
Book Excerpt from “For Immediate Release” by Ronn Torossian
Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which
creates marketing collateral as well as business leads if they land in the...
While I am addicted to the old Blackberry, the brand is in a very bad place and today’s news that they consolidated their PR firm work won’t make their product any better – despite their $10 Million Budget. This...
While keywords like content creation and native advertising have attracted a tremendous amount of attention in 2013 fascinating to read the story in The Guardian this weekend which detailed the turnaround of Forbes Media as orchestrated by Lewis DVorkin. ...