While keywords like content creation and native advertising have attracted a tremendous amount of attention in 2013 fascinating to read the story in The Guardian this weekend which detailed the turnaround of Forbes Media as orchestrated by Lewis DVorkin. ...
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child...
Part 2 - Continued from http://ronntorossian.wpengine.com/beverage-pr-success-stories/
We reached out to celebrities’ publicists, agents, and managers via personal relationships with “care packages” that included a Grolsch Swingtop bottle, paints, paintbrushes, a release form, and a disposable camera for the celebs to take pictures of...
While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For...
It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World. In The Economist on March 30th, there is an article which discusses the annual report of the...
Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t. In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by...
The crisis PR firm for Carnival Cruise Lines must be working 24 hours a day, 7 days a week. There’s now a fourth ship with problems – and more than 4000 passengers are once again headed back home. In...
Some tips from Ronn Torossian of 5WPR, leading PR firm as seen in his PR book which may be purchased at: https://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160
Attention is the most valuable form of currency in PR and marketing. Getting the right attention must...
Running a PR firm in the heart of New York City can have its challenges – and day after day it is always something different.
Here’s today February 11, 2013:
My day started at 5am. I like the idea of getting...
Some PR tips from my book, For Immediate Release:
1. Protect yourself. If you wouldn’t talk to the cops without a lawyer, why would you talk to the media without your PR representative? In a crisis, have a good crisis...
