Public Relations

Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the...
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs...
Interesting article today in Crain’s NY Business entitled “Reputation management firms help professionals defend against bad reviews” for example review monitoring for doctors, which discusses how search engines are the #1 trusted source for finding out information, which is...
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are...
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...
Presidential candidates must be successful on multiple levels if they hope to make it to the Election Day ballot. Even then, because of possible irregularities that might affect the vote, as was witnessed in the George W. Bush against and...
Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They...
The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands.  Here’s a quick debriefing on the latest big brand...

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