Am very proud that our client, APRA International (A division of Preferred Fragrance),was presented with the 2010 WWD Beauty Biz Award for “Best Executed Launch Strategy” in the Mass Fragrance category for the company’s fragrance by Platinum Recording Artist...
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis...
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and...
Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news...
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business.
It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications....
Social Media Public Relations
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse...
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving...
The following is a book excerpt from
"For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations “ by Ronn Torossian and can be purchased at http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620
As a watch collector, I’m tuned into the world of...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of...
