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Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

Stay Ahead of the Competition Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key...
Positive Public Relations When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. Instead, you need to...
Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse...
One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s...
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to,...
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in...
Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages...
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and...
Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain...
Colonel Sanders is at it again - and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after...

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