A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided enough is enough. Working...
I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation.
21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review...
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S.,...
I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.
A column I posted there today had my summer reading which I wanted to share:
“Reputation Rules: Strategies for Building Your Company's Most...
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies...
SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones as there are...
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t...
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes.
With social distancing as the main rule around the world, brands can’t take advantage of...
Throughout his record-breaking Presidential campaign, Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks...
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
