Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
Journalism as a trade is undergoing a strange shift, both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy...
Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas.
Timer
There are...
Every day entrepreneurs face different challenges – this career is so, as I can attest to every single day. Wanted to share some of my favorite entrepreneurial quotes:
Ronn Torossian's Favorite Entrepreneurial Quotes
• "The critical ingredient is getting off your...
The crisis of Carnival’s “Splendor” cruise ship was apparently a malfunction that resulted in 3,300 people stuck for 72 hours with limited food, challenging hygienic conditions, and without electricity. It was no one’s fault, yet surely constitutes a Public...
Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an...
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel,...
Don’t reinvent the wheel to stay engaged
by Ronn Torossian, Published on: Sep 25, 2013 @ 13:18
If you know anything about marketing and public relations on social media, you know this. Engagement is the key. I’m not talking about the...
In a world where some CEOs are in hot water for telling customers only the “cool kids” should wear their clothes, and others refuse to stock larger sizes at all, at least one company has elected to choose humanity...
There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year,...
