Ronn Torossian

Ronn Torossian blogs on 5W Public Relations - a top 25 US public relations firm, CEO Ronn Torossian offers new ideas for success regarding 5WPR management, as well as public relations advice.

I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there. A column I posted there today had my summer reading which I wanted to share: “Reputation Rules: Strategies for Building Your Company's Most...
The killing of Osama Bin Laden was broken by a random individual on twitter, and the aftermath of the killing of the world’s most heinous terrorist shows just how important Public Relations is in all aspects of today’s world. ...
As revolutions spread throughout the Middle East you can’t help but notice declining coverage in media – Quite different than the coverage of March 2003 during the American invasion of Iraq, with embedded reporters and constant TV coverage. That...
Been a really tough day professionally. Received this message via an email list I subscribe to www.friendsofjeff.com which I joined at the urging of a client of ours who is on the Forbes 400 list.  Today was a day...
Really had one of those days yesterday (Monday, January 10, 2011). I was blessed today to attend a private awe-inspiring lunch with a handful of people for a presentation by the renowned Dr. Oz, (Mehmet Cengiz Oz), best known for...
What a relaxing weekend it has been.  In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and...
As published today by a leading PR trade magazine ... Start Small Again; How Small Businesses Can Become Social Media Adept By Ronn Torossian Naturally, I relate easily to small business owners. Most small businesses in the U.S realize there is...
The crisis of Carnival’s “Splendor” cruise ship was apparently a malfunction that resulted in 3,300 people stuck for 72 hours with limited food, challenging hygienic conditions, and without electricity. It was no one’s fault, yet surely constitutes a Public...
Corporate Social Responsibility (CSR), or donations, can often be seen as window-dressing, but when done right corporate responsibility can bring personal fulfillment through the act of giving. Earning my living helping corporations (and individuals) utilize the media and public...
In Saturday's NY Times, a great article titled “We got a mention – now lets panic” (at: http://www.nytimes.com/2010/10/03/business/03proto.html?src=busln) spoke of a few young entrepreneurs who got a mention in Oprah magazine and, as a direct result, saw their company website...

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