In real time social media, there isn’t much room for a mistake -nor time for review of every comment when engaged in a conversation. Giving an intern with little perception of the major business threat at hand can be detrimental to a brand.

Here posted on the prestige Barney’s New Yorks Facebook Page we can see that accidentally an intern posted to 168,037 fans about his accounting exam that they didn’t do well on either.

 

 

 

Another important thing to keep in mind with social media and digital pr is don’t wait for your first Facebook crisis tocome up with an escalation plan.

A well run social media campaign requires leadership from social media professionals, like 5WPR who can spot the pitfalls and avoid crisis pr situations.  Why leave your brand’s reputation to chance?

For more information on Ronn Torossian or 5WPR, be sure to stay connected!

Social Media has experienced many changes in just a few short years of its existence.  Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.

Here are some key takeaways from Social Media Week 2012:

• You can’t produce enough content in today’s Social/Digital Age.  Content is King!

• Knowing your audience well and being able to speak to the different groups through social media gives you a different angle to sell so you are not asking the same people to buy/do the same thing.
  • Here is an example of the clothing giant H&M asking its audience to shop for spring, but in using different language and digital assets (top post leads to a video and bottom post leads to a photo album) it is attracting two different audiences of fans on Facebook.

• When an artist or public figure tweet, retweet or responds to a fan’s comment it is considered the new autograph.  There is a lot of value and long term benefits of responding to fans and followers individually.

• Social Media was also noted as being the NEW ‘Reality TV’ since platforms like Facebook and Twitter allow fan’s to see personal pictures, stories and conversations with other public figures they may have never had access to before.

Overall it is important to be aware of the fast changing digital world.  At 5WPR we understand the benefits of social media and how to achieve brand awareness.  For more information on Ronn Torossian or 5W Public Relations visit www.5wpr.com.

Connect with Ronn Torossian and 5WPR in all aspects of digital media:

Facebook: www.facebook.com/RonnTorossian

www.facebook.com/5WPublicRelations

Twitter: @RTorossian5WPR – @5w_pr

LinkedIn: www.linkedin.com/pub/ronn-torossian-5wpr-ceo/0/108/84

http://www.linkedin.com/company/5w-public-relations

Youtube 5WPR/Ronn Torossian media appearances and speeches: http://www.youtube.com/user/5WPRSpeakers/featured

Ronn’s Business Insider Blog: http://www.businessinsider.com/author/ronn-torossian

“For Immediate Release” Ronn Torossian PR book may be purchased at:

http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=zg_bs_2711_3

http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

Or you can visit the website at:

www.forimmediatereleasebook.com

Ronn Torossian on Israel & Jewish related issues:

http://www.algemeiner.com/author/ronn-torossian/

And of course in a world with so much noise, there’s always email: Rtorossian@5wpr.com, and of course the good old fashioned phone: 212-999-5585

Ronn Torossian

5WPR

A book excerpt from Ronn Torossian, CEO of 5WPR best selling PR book – “For Immediate Release”

Never Enough: Build on Every Media HitWhen we secure features in media, it’s just the beginning of the value of a media hit. Articles are often more valuable after they are published than when they first come out.  Some tips on making that media mention last:

• Create a PR book. Get yourself a few three-ring binders and place your brand’s name and logo on the cover. Fill it with copies of media mentions and articles. Place a binder on your desk, in your reception area, and give one to your C-suite executives and sales managers.

• Frame reprints and line your walls with them.

• Take excerpts from the media and utilize them in marketing materials and advertising (“According to XYZ News outlet, CEO John Doe is a leading strategic thinker . . . ”).

• Post articles on your company website and Intranet for both Web visitors and employees to see. (And, of course, link articles properly for SEO building, use the material on social media, and so on.)

• Send article mentions to a robust e-mail list of past and present customers and constituents, opinion leaders, bankers, investors, key vendors and clients, political leaders, and media contacts.

• Use media mentions to recruit.

I am proud that my Public Relations Agency, 5WPRis one of the few to be open during Xmas and New Years – and whenever anyone asks me why its a fairly simple answer – Do newspapers still publish, and TV still do stories ? As long as the answer is yes, then we too will be open.

As published today by a leading PR trade magazine …

Start Small Again; How Small Businesses Can Become Social Media Adept

By Ronn Torossian

Naturally, I relate easily to small business owners.  Most small businesses in the U.S realize there is “something” about social media and online marketing, but are still extremely hesitant in treating it as seriously as their other operations. I share that notion from a PR standpoint – where social media is now an integral part of any PR plan, with different models suggesting different outcomes.

The Ami-Partners research group reported the results of a new study they conducted under the title, “2010 U.S. Small Business Marketing Activity and Spending Study: Where and How U.S. Small Businesses are Spending Marketing Dollars.” Unfortunately, social media in these businesses is the responsibility of the existing marketing division and staff. The greatest challenge, though, is the time resource these staffers and managers lack, which directly impedes any possible social media planning and implementation. The bottom line: the majority of U.S. small businesses still prefer and resort to the more familiar methods of phone directories before they consider a mode change.

But, there is a stronger factor kicking in: the economic downturn. AMI predicts that U.S. small business social media marketing will accelerate in the near term as one of the effects of the downturn. Marketing initiatives were lower this year overall than the year prior across all types of marketing operations. When budgets do return to these activities, though, they are projected to reflect a strong social media component in them.

There are 6.3 million small businesses registered in the U.S today. If they all approached social media like advertising savages, we’d lose the whole point of “social” and be left merely with “media” – as simple as any other familiar media till now. Social media was not meant to be an advertising and aggressive-marketing channel. There is more than enough TV for that.

For an effective adaptation by small businesses to social media, there is a need to check things out step by step – as small as these steps may be. We’ve been applying smart new media strategies for our clients over the last few years. Here is some insight I would like to offer:

1.  Don’t fall into the temptation of selling something through your social media channels. Yes, people are present, but they’re tuned out of advertising slogans. To get a sense of what social media is about – even for your business pages – go back to your own private profile and skim through your connection’s posts. How often do you see people selling each other products or services? Almost never. What you witness is conversation and virtual interaction. Start a relatively private conversation with your followers; be a little informal about what they feel, read, and know of your service

2.  I recommended that you designate a person, team, or division – depending on your business size – for new media planning and implementation. It requires and deserves special attention and consideration. Yes, it can include different marketing initiatives that run occasionally, but that’s not a necessity. As you become more new media adept, you will find that marketing models on social media are based on totally different “rules” than the more traditional ones you are used to – even from recent innovations like direct email marketing. People have different expectations.

3.  Reflect some of your daily thoughts and whereabouts. People need to be reminded that behind every Facebook business fan page, every twitter profile, and every business-based YouTube page there is a person, not a “bot.” The best way to show that is to share something “human” like your feelings right out of a meeting; the details of a hectic day; or a curious question regarding other people’s opinions.

4.  Remember the often forgotten advantage of new media: a two-way communication channel. In contrast to advertising and newspaper reading, it is only through emerging new media that communications can go both ways. Engage your audience, accept and expect feedback and reactions, and encourage debate and product-related discussions.

Whatever you do – start small, start authentic, start today. Use that same spirit that got you this far in the game to play this whole new and exciting field.