Social Media has experienced many changes in just a few short years of its existence.  Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.

Here are some key takeaways from Social Media Week 2012:

• You can’t produce enough content in today’s Social/Digital Age.  Content is King!

• Knowing your audience well and being able to speak to the different groups through social media gives you a different angle to sell so you are not asking the same people to buy/do the same thing.
  • Here is an example of the clothing giant H&M asking its audience to shop for spring, but in using different language and digital assets (top post leads to a video and bottom post leads to a photo album) it is attracting two different audiences of fans on Facebook.

• When an artist or public figure tweet, retweet or responds to a fan’s comment it is considered the new autograph.  There is a lot of value and long term benefits of responding to fans and followers individually.

• Social Media was also noted as being the NEW ‘Reality TV’ since platforms like Facebook and Twitter allow fan’s to see personal pictures, stories and conversations with other public figures they may have never had access to before.

If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come.  This young man will be the face of the NBA – and surely the face of many mainstream, major brands. “Lin-sanity” has just begun – and this 2010 Harvard graduate is destined for marketing greatness if he can deliver on the court.

Jeremy Lin is a marketers dream – and to top it all off he is playing in the biggest media market in the world. He can be bigger than David Beckham, bigger than Michael Jordan – he’s Tiger Woods pre-scandal. Jeremy Lin is the American dream – for people, marketers and the world.

Only 6’3, he’s approachable, relatable and looks like the boy next door. A Harvard graduate – the very definition of brains and brawn, Lin is a hard working underdog who was an undrafted free agent and cut by 2 teams.  He’s International – the 1st American-born NBA player of Taiwanese or Chinese descent & 4th Asian-American ever in NBA he has the potential to further open China to the NBA. Asian TV partners of the NBA have already added Knicks games to their broadcast schedules – “Lin-sanity”.

This humble young man has been living with his brother and sister-in-law and already has a foundation in his name whose aim is to “provide “financial, educational and spiritual assistance and to make a lasting difference in the lives of others.” Lin speaks of his religion and family – and seemingly less polarizing than Tim Tebow, Jeremy Lin epitomizes the American dream.

Lin is a real role model – a dream face for brands who are authentic, passionate and hard working. If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come.  This young man will be the face of the NBA – and surely the face of many, many mainstream, major brands.

“Lin-sanity” will be bigger than Air Jordan if Lin can deliver on the court. Watch out world, we are all hoping Jeremy Lin and “Lin-Sanity” is here to stay.

Ronn Torossian is the CEO of 5WPR, a top 25 PR agency, and author of PR Book “For Immediate Release.”

Connect with Ronn Torossian and 5WPR in all aspects of digital media:

Facebook: www.facebook.com/RonnTorossian

www.facebook.com/5WPublicRelations

Twitter: @RTorossian5WPR – @5w_pr

LinkedIn: www.linkedin.com/pub/ronn-torossian-5wpr-ceo/0/108/84

http://www.linkedin.com/company/5w-public-relations

Youtube 5WPR/Ronn Torossian media appearances and speeches: http://www.youtube.com/user/5WPRSpeakers/featured

Ronn’s Business Insider Blog: http://www.businessinsider.com/author/ronn-torossian

“For Immediate Release” Ronn Torossian PR book may be purchased at:

http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=zg_bs_2711_3

http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

Or you can visit the website at:

www.forimmediatereleasebook.com

Ronn Torossian on Israel & Jewish related issues:

http://www.algemeiner.com/author/ronn-torossian/

And of course in a world with so much noise, there’s always email: Rtorossian@5wpr.com, and of course the good old fashioned phone: 212-999-5585

Ronn Torossian

5WPR

Its an inevitability – a company, or a government agency, or anyone for that matter hires a PR agency, and someone questions it – Why do they need a PR firm ? No one ever reads articles about why someone needs a lawyer, an accountant or an architect – but a big bad Public Relations pro – wow lets write an article.

In this recent article in the San Francisco Chronicle there’s a story about how the  U.S. Treasury Department, has hired an outside public relations agency  to remind people it’s ending paper bond sales after 2011. And of course the inevitable “It seems odd that the government would spend money promoting something that many Americans are sorry to see go.”

And forcing someone to explain why they are paying an agency “ She would not disclose how much it’s paying Weber Shandwick, but says the firm was hired to do other projects as well. She adds that the expenditure is “very, very tiny” compared to the $120 million the Treasury expects to save over five years by cutting out paper bond sales.”

Just tired of the attacks upon the PR industry – why don’t they find someone else to pick on ?

Ronn Torossian, CEO, 5WPR

Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work.  I really wish I could ask every entrepreneur in the world “Hey, Entrepreneur, whats on your ipod ?”.  The music I listen to depends a lot on the time of the day and the mood I am in, but here’s my most recent play-list on my walk to work:

1)     My first day by Jay Z

2)     I did it my way by Jay Z (although Frank Sinatra’s is great also)

3)     I made it by Jay Z

4)     David Guetta: The World is Mine (and I have been adding more Guetta music also..)

5)     Journey : The Rocky Theme Song (Can never go wrong with that)

6)     Lil Wayne: Mr. Carter

7)     Did you ever think by R. Kelly

8)     Hate me now by Nas & Diddy

I welcome your thoughts and feedback.

In the meantime, I was quoted today on the Kim Kardashian divorce in USA Today: http://www.usatoday.com/life/people/story/2011-11-01/kim-kardashian-kris-humphries-divorce/51020246/1

(and my brief thoughts say the Kardashian brand will continue to thrive..)

And I am continuing to contribute regularly as a columnist for Business Insider and welcome you to read my writings there at: http://www.businessinsider.com/author/ronn-torossian

And lastly, if you haven’t bought my book yet please do… its amazing.

Ronn Torossian is the CEO of 5WPR, a Top 25 PR Agency and has a best-selling PR book“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” an Amazon best selling Public Relations book available for purchase at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160