Connect with Ronn Torossian and 5WPR in all aspects of digital media:

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LinkedIn: www.linkedin.com/pub/ronn-torossian-5wpr-ceo/0/108/84

http://www.linkedin.com/company/5w-public-relations

Youtube 5WPR/Ronn Torossian media appearances and speeches: http://www.youtube.com/user/5WPRSpeakers/featured

Ronn’s Business Insider Blog: http://www.businessinsider.com/author/ronn-torossian

“For Immediate Release” Ronn Torossian PR book may be purchased at:

http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160/ref=zg_bs_2711_3

http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620

Or you can visit the website at:

www.forimmediatereleasebook.com

Ronn Torossian on Israel & Jewish related issues:

http://www.algemeiner.com/author/ronn-torossian/

And of course in a world with so much noise, there’s always email: Rtorossian@5wpr.com, and of course the good old fashioned phone: 212-999-5585

Ronn Torossian

5WPR

Its an inevitability – a company, or a government agency, or anyone for that matter hires a PR agency, and someone questions it – Why do they need a PR firm ? No one ever reads articles about why someone needs a lawyer, an accountant or an architect – but a big bad Public Relations pro – wow lets write an article.

In this recent article in the San Francisco Chronicle there’s a story about how the  U.S. Treasury Department, has hired an outside public relations agency  to remind people it’s ending paper bond sales after 2011. And of course the inevitable “It seems odd that the government would spend money promoting something that many Americans are sorry to see go.”

And forcing someone to explain why they are paying an agency “ She would not disclose how much it’s paying Weber Shandwick, but says the firm was hired to do other projects as well. She adds that the expenditure is “very, very tiny” compared to the $120 million the Treasury expects to save over five years by cutting out paper bond sales.”

Just tired of the attacks upon the PR industry – why don’t they find someone else to pick on ?

Ronn Torossian, CEO, 5WPR

Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work.  I really wish I could ask every entrepreneur in the world “Hey, Entrepreneur, whats on your ipod ?”.  The music I listen to depends a lot on the time of the day and the mood I am in, but here’s my most recent play-list on my walk to work:

1)     My first day by Jay Z

2)     I did it my way by Jay Z (although Frank Sinatra’s is great also)

3)     I made it by Jay Z

4)     David Guetta: The World is Mine (and I have been adding more Guetta music also..)

5)     Journey : The Rocky Theme Song (Can never go wrong with that)

6)     Lil Wayne: Mr. Carter

7)     Did you ever think by R. Kelly

8)     Hate me now by Nas & Diddy

I welcome your thoughts and feedback.

In the meantime, I was quoted today on the Kim Kardashian divorce in USA Today: http://www.usatoday.com/life/people/story/2011-11-01/kim-kardashian-kris-humphries-divorce/51020246/1

(and my brief thoughts say the Kardashian brand will continue to thrive..)

And I am continuing to contribute regularly as a columnist for Business Insider and welcome you to read my writings there at: http://www.businessinsider.com/author/ronn-torossian

And lastly, if you haven’t bought my book yet please do… its amazing.

Ronn Torossian is the CEO of 5WPR, a Top 25 PR Agency and has a best-selling PR book“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” an Amazon best selling Public Relations book available for purchase at: http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160

Interesting recent discussion in the media, courtesy of the American Association of Advertising Agencies conference, a discussion about brands becoming media properties. As the landscape for many products and services becomes larger and larger, brands must align themselves with congruent media properties that align with their specific demographic. Keith Weed, Unilever’s CMO used the example of an Axe branded phone in Latin America.

Absolutely true and accurate, and in a world today with so many distractions, the general public is going to absorb brands in their own right.  Brands should continue to seek to be seen organically, and naturally rather than via traditional manners – whether social media, gaming or mobile.

Content for brands can be anything from social media to gaming. Public Relations is at the forefront of brands being properties, and this PR firm has always seen the value of aligning brands with content and it will only increase.

Ronn Torossian

5WPR

The annual “State of the News Media” by the Pew Project for excellence in journalism was released yesterday. Amongst other findings in the study, was the rise of tablets and mobile devices has expedited the rise of online news, to the point where the online audience has finally surpassed print.

Tom Rosenstiel, the director of the study, said “People are just becoming accustomed to having the Internet available in their pockets on phones or small tablets. In December, 41 percent of Americans said they got most of their news about national and international issues on the Internet, more than double the 17 percent who said that a year earlier. Everything is now mobile, and information is everywhere.”

It’s really now all about instant gratification – and the once daily deadlines, have now become hourly ones… It wouldn’t surprise me to see a 24/7 PR Agency very soon… The PEW study also stated that in January, seven percent of Americans owned electronic tablets; nearly double what it was three months earlier. This is the fastest growing technology ever, even ahead of cell phones when they first started to appear.

As information and news media are changing, so is Public Relations – Information is everywhere and digital media is here to stay.  The development continues today as people get their news from all over – Successful Public Relation firms are the ones that understand the changing landscape and craft their strategies to deal with it on a proactive basis.

Ronn Torossian

5WPR