CHANGING FACE OF MEDIA & PR
I read an interesting article today in The Daily News which spoke of mainstream TV outlets essentially resorting to “pool coverage” in lieu of traditional media reporting. While I imagine this concept originated because of financial concerns, one wonders if it will continue thereafter, and my guess is yes.
I have often wondered why stations maintain the practices of dispatching cars to location and spending hours on makeup & prep work for interviews that don’t seem to justify the time, effort, and funds expended in the name of what usually ends up as a mere 20 second soundbite.
This story, along with the evolving business of mainstream TV, speaks, yet again, to different forms of media finding unique opportunities to thrive. This article wisely asks “Will it matter who you watch anymore?”
There are continual PR opportunities for people, brands and the like, to utilize Youtube and similar platforms to create their own video, and their own content, as opposed to relying on traditional media as the sole perpetrator of content production (albeit still very necessary).
Tags: NYC Public Relations, PR
