March 30th, 2009
«
»

CHIEF REVENUE OFFICER – I VOTE NO!

I clipped an advertisement from a magazine today, and as I was getting ready to dial the number to inquire about the service , I saw the contact said to call a Chief Revenue Officer (CRO).  I couldn’t help but think, as a customer, can I get the best deal possible dealing with the CRO or is he only about maximizing revenue (as his title implies)?  And shouldn’t every single employee be all about maximizing revenue?

From a marketing (and sales) perspective I really don’t like the title and would advise against using it.

Ronn Torossian

5WPR

Share

This entry was posted on Monday, March 30th, 2009 at 4:51 pm and is filed under ENTREPRENEUR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “CHIEF REVENUE OFFICER – I VOTE NO!”

  1. Richard Says:
    March 31st, 2009 at 10:58 am

    Ronn, I could not agree more with your last line. Always, but especially in these times, the entire company should be focused on generating revenue.
    Great blog, I appreciate how personal your posts are.

  2. Inverter Generator Says:
    February 27th, 2011 at 9:53 pm

    Awesome info it is actually. I have been looking for this update

  3. web hosting yahoo Says:
    February 28th, 2011 at 12:59 pm

    Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

Leave a Reply

Previous Posts
RECENT READING OF A PUBLIC RELATIONS AGENCY OWNER PUBLIC RELATIONS 101: KEEP IT SIMPLE – KUDOS TO THE NFL FOR GREAT SPORTS PR RONN TOROSSIAN AT NYU: KEEP MOVING FORWARD The Brand of America: Guest Public Relations Blog From “The Most Influential PR Student in Scotland” ROUND-UP STORIES OF PR FIRMS & THE PR INDUSTRY INSPIRING: ELIE HIRSCHFELD, MARK BIRNBAUM, MICHAEL MALIK, HARTZ FLEA – AND MORE AND MORE… 10 PUBLIC RELATIONS TIPS FOR SUCCESS FROM RONN TOROSSIAN OF 5WPR & AUTHOR OF “FOR IMMEDIATE RELEASE” PUBLIC RELATIONS CRISIS & CARNIVAL CRUISE LINES CHARLIE SHEEN TO HOST SESAME STREET? AS ABSURD AS PAULA DEEN AS A SPOKESPERSON FOR DIABETES DRUGS… CRISIS PUBLIC RELATIONS & INSURANCE: MANAGE CRISIS PR Guest post to Ronn Torossian blog on Ronntorossian.com 5WPR: SET REALISTIC EXPECTATIONS, OVERDELIVER – RONN TOROSSIAN SAYS DON’T BE AFRAID OF HARD WORK RONN TOROSSIAN ON STRESS: AMERICANS GETTING USED TO STRESS RONN TOROSSIAN & 5WPR: DIGITAL MEDIA CONNECTIONS PUBLIC RELATIONS: ROI COMES FROM INFLUENCER RELATIONS, INTRODUCTIONS AND INFLUENCE RONN TOROSSIAN: FEATURE & 40 UNDER 40 AP TV FEATURING RONN TOROSSIAN, CEO OF 5WPR PUBLIC RELATIONS AS ONE OF THE MOST STRESSFUL CAREERS: TOP 25 PR AGENCY CEO, RONN TOROSSIAN AGREES EXCITING FEATURE STORY ON RONN TOROSSIAN HEZBOLLAH & AL QAEDA: PUBLIC RELATIONS 2012 AND “FREE SPEECH” LIMITS by Ronn Torossian, CEO, 5wpr Tired of Attacks Upon The Public Relations Industry: Goodbye Paper Bond – Lets Attack a PR Agency ! PR Book “For Immediate Release” Excerpt by Ronn Torossian, 5WPR CEO 5WPR CEO Ronn Torossian Wishes You Happy Holidays! Build on Every Media Hit – From Ronn Torossian’s PR Book For Immediate Release 5WPR: TOP 25 PR Agency – and only entering our 10th YEAR! Bigger and Better!