CHIEF REVENUE OFFICER – I VOTE NO!
I clipped an advertisement from a magazine today, and as I was getting ready to dial the number to inquire about the service , I saw the contact said to call a Chief Revenue Officer (CRO). I couldn’t help but think, as a customer, can I get the best deal possible dealing with the CRO or is he only about maximizing revenue (as his title implies)? And shouldn’t every single employee be all about maximizing revenue?
From a marketing (and sales) perspective I really don’t like the title and would advise against using it.
Ronn Torossian
March 31st, 2009 at 10:58 am
Ronn, I could not agree more with your last line. Always, but especially in these times, the entire company should be focused on generating revenue.
Great blog, I appreciate how personal your posts are.