While 5WPR creates a lot of content, there are many PR Agencies who aren’t creating content – and that surely will change.  At the crux of it, we are in the business of managing conversations – some get it, and some don’t.

Those who get it:

  • Edelman, the world’s largest PR firm has recently appointed their first ever chief content strategist. According to the announcement, he will “be responsible for efforts to maximize the benefits of content appearing in various forms of media — paid, earned, owned and shared.”
  • The Obama White House:  As The NY Post reported today, “This administration is more skilled and disciplined than any other in controlling the narrative, using social media to circumnavigate the press.”

Of course, there’s many PR firms who don’t create content at all – to each his own.

Ronn Torossian

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