They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric is feeling this week. It was just announced that she will be hosting the opening ceremony of the Olympic Winter Games after all.

Couric has hosted three previous Games for NBC: in Sydney, Salt Lake City, and Athens, so she might have known she was on the shortlist for this year too. But, there are changes to this year’s NBC anchor lineup, including the addition of Mike Tirico, who will be replacing Bob Costas as the primetime host for this year’s Games. Tirico, though he has been with NBC covering sports for some time, is a rookie sitting in the middle chair for the Olympics. Couric, who has the experience, just found out she would be joining him for the opening show a week ago. Not a lot of time to prep for one of the biggest news events of the year.

Couric told CNN she’s very excited about the opportunity: “I’m really excited to dive in and start educating myself about this particular Olympics… I think the geopolitical backdrop is so much more intense than previous games… I’ve been paying attention to a lot of the things that’ve been going on in the world… Some of the athletes of course I know, but luckily I’m a quick study and a fast learner and hopefully I’ll have everything under my belt.”

Couric said she hopes to balance all those political undercurrents with the stories that always come out of the Olympic Games. “(Those) wonderful stories of determination and resilience and sacrifice are part and parcel of every athlete who makes it to this level of competition…”

Some in the media have expressed concerns that current US politics may have an adverse effect on the nature of the Games this time around. Others, including Couric, disagree. They believe the Olympic Games are bigger than day-to-day politics, and that the spirit of the Games will transcend any political tension.

That spirit has been evident in the recent cooperation between North and South Korea leading up to the Games. The two countries have long been at odds, but they have chosen to come together and march unified in this year’s competition. Whatever happens next, the world will be watching, and Couric and Tirico will be there to explain it all.

Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.

Ronn Torossian - Top Tech PR Disasters That Still Sting

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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