viral content

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The question is what can you do to make your content go viral? While there’s no scientific method to ensure the content your create goes viral, there can be certain things you can do to increase your chances for your content to be embraced and shared at a higher rate.

The main goal is for the content to connect with the audience to a degree that inspires them to share it. While it’s impossible to predict what content will inspire people to share, there are a few elements that viral content has in common.

Here are few tips that may help you create shareable content:

Connect on an emotional level

People are more likely to share content with others if they feel an emotional connection with the content. Content that arouses either a positive or negative emotion usually gets more clicks. Now you know why so many videos on social media include babies or dogs—it makes people smile!Another emotion that can be quiet strong is anger or outrage. A lot of content on twitter goes viral because it makes people angry. People tend to share what they are furious about. The only issue with viral outrage is that it also generate alot of negative comments and creates online arguments.

Make people laugh

Laughter is the key to making content viral. If you give people something to laugh about, it is more likely to get shared and get more clicks. This is the most tried and tested method of viral content—most content goes viral is because it was hilarious. People are definitely more likely to share your content if it makes them laugh.

Give good advice

A large amount of viral content on Facebook and YouTube are “How To” videos. The growth of food-related content that provides viewers with recipes and demonstrations of food preparation can attest to this. By teaching your audience something they may not already know, it can make their lives easier and your content more shareable. Just remember, your advice or tip should be for your audience. It should be something they can use and benefit from, rather than a way to self-promote.

Deliver what you promise

We all know how clickbait works. It’ll grab your attention with a headline and you think to yourself ‘I need to know what’s next’. Then once you click on it, it doesn’t answer your question or give you the information you expected. Don’t claim to provide something initially and then back off on your promise. Make sure you deliver what you promise!

Have luck on your side

Last but not least, viral content is also just a matter of luck. You might check all the boxes above, but without luck on your side, there’s not much you can do. Outstanding content is just step one. Step two, three and four are all based on people reading your content at the right time in the right place.

ronn torossian 5wpr ceo
-Ronn Torossian – 5WPR CEO – Founder of 5W Public Relations
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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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