1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see short-term change in marketing, in the long run movie marketing will return to normal. People today are unfortunately accustomed to violence – people will continue seeing movies and cinema numbers won’t be affected.
Warner Brothers responded the right way by quickly issuing a statement expressing sympathy to the family, and over the next week will rightfully slow down marketing efforts. Interviews with cast members, and screening have rightfully been delayed. Obama and Romney have both temporarily pulled negative campaign ads in Colorado – and as sure as I am that their negative ads will return, so too will regular marketing for Batman.
The media moves on quickly and people’s memories are generally not that long. What will need to change – at least through the summer – is marketing for more violent movies, and it is not a surprise Warner Brothers is making changes in “Gangster Squad.”
2. Have to say it was a first to read about a public relations firm that deals strictly with advising business with how to run a daily deal.
“The history of PR is . . . a history of a battle for what is reality and how people will see and understand reality.” —Stuart Ewen, author and historian
“Publicity, publicity, publicity is the greatest moral factor and force in our public life” – Joseph Pulitzer, powerful American journalist, 1847-1911
Ronn Torossian
5WPR
