crisis prFascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor “used the processes of the court as an instrument in a calculated and orchestrated political and public relations campaign”. There are often two courts involved when it comes to crisis PR: the court of law and the court of public opinion – and in Australia its playing out in a major way all over the media.  Fascinating to read about it:

If all business is local, its even more so in Washington, DC – and even more so for Public Relations Agencies.  As Politico says, “For years, international public relations and advertising firms have bought up Washington lobby shops looking to pad their bottom line. And many lobbyists were happy to take the big bucks. A string of major defections from big-name firms has some rethinking the system, as top lobbyists rebel against the corporate mold and salary caps hamstring firms from attracting or keeping talent.”

Independent PR Agencies all over continue to see strong growth – and I am sure that trend will continue.  Large holding companies work for the profits and best interests of large holding companies – and not for the clients.  Firms like 5WPR will continue to grow worldwide – and its good to see Politico and other media outlets recognize it.

As Q2 is about to come to an end, we are up 20% over last year, and projecting 2012 to be the 1st $15 Million (which would move us from the 24th largest PR Firm to the 18th largest).

As always thanks are due to the great 5wpr family of employees & clients.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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