Crisis PR

We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting.   This just released press-release is a “WOW” classic.

From Laura Nelson, Sr. VP Corporate Communications, Current TV

Current terminated Keith Olbermann last Thursday for serial, material breaches of his contract, including the failure to show up at work, sabotaging the network and attacking Current and its executives.

As the old adage says: “When the law is on your side, you argue the law. When the facts are on your side, you argue the facts. When neither the law nor the facts are on your side, you pound the table.” We will be happy to engage on the law and the facts in the appropriate forum.

It is well established that over his professional career Mr. Olbermann has specialized in pounding the table. However, Mr. Olbermann, by filing his false and malicious lawsuit, has now put this matter into a legal process where there will be an objective review of the facts.

We hope Mr. Olbermann understands that when it comes to the legal process, he is actually required to show up.

Things move very quickly in the world of crisis PR – this one will certainly be interesting to watch play out.  This press release will go into the Public Relations hall of fame without question.

Ronn Torossian is the CEO of 5WPR, a leading Public Relations firm.

SHARE
Previous articleThe 24/7 Rolling Press Conference
Next articlePR Firms: Content Creation
Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

LEAVE A REPLY

Please enter your comment!
Please enter your name here