Two interesting tidbits in the media which I wanted to share:

Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the Sunday NYT in the story “Not So Mad About Taxes” when talking about the character Don Draper from Mad Men: “More significant, the thinking ignores the profound titillation of an era in which it was possible to live spectacularly well — in Manhattan — without the benefit of annual earnings in the tens of millions of dollars.

Raising a family in the heart of NYC, everything is expensive – especially real estate and it’s always interesting reading and reflecting upon the interpretations of pop culture in media. A problem hounding Rick Santorum throughout the election has been his online reputation – and more specifically the numerous negatives which appear on page 1 when searching his name.  For some reason, the campaign recently announced that they had solved their “Google problem”.  For years, searches for “Santorum” on Google and other search engines offered an off-color redefinition for the candidates last name, as part of a campaign by an opponent to the Republican who wanted to malign his name online. Increasingly, our crisis PR Agency is involved with online reputation management for people who need to clean up their name for whatever reason online.

Santorum tried to have Google change search results – but they won’t – and it’s not a “political agenda.” Google has mechanisms for determining web rankings, and PR firms are the ideal folks to help change search results.  It’s about original content, traditional search engine optimization, eyeballs and a slew of other factors… and simply amazing that in today’s day and age a leading Presidential candidate can have such negative Google results – pure laziness. A digital strategy is a necessity for anyone at any level – including those running for President.

Ronn Torossian is the President of 5WPR, a top 25 PR agency, and author of “For Immediate Release.”

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.

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