Two interesting tidbits in the media which I wanted to share:

Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the Sunday NYT in the story “Not So Mad About Taxes” when talking about the character Don Draper from Mad Men: “More significant, the thinking ignores the profound titillation of an era in which it was possible to live spectacularly well — in Manhattan — without the benefit of annual earnings in the tens of millions of dollars.

Raising a family in the heart of NYC, everything is expensive – especially real estate and it’s always interesting reading and reflecting upon the interpretations of pop culture in media. A problem hounding Rick Santorum throughout the election has been his online reputation – and more specifically the numerous negatives which appear on page 1 when searching his name.  For some reason, the campaign recently announced that they had solved their “Google problem”.  For years, searches for “Santorum” on Google and other search engines offered an off-color redefinition for the candidates last name, as part of a campaign by an opponent to the Republican who wanted to malign his name online. Increasingly, our crisis PR Agency is involved with online reputation management for people who need to clean up their name for whatever reason online.

Santorum tried to have Google change search results – but they won’t – and it’s not a “political agenda.” Google has mechanisms for determining web rankings, and PR firms are the ideal folks to help change search results.  It’s about original content, traditional search engine optimization, eyeballs and a slew of other factors… and simply amazing that in today’s day and age a leading Presidential candidate can have such negative Google results – pure laziness. A digital strategy is a necessity for anyone at any level – including those running for President.

Ronn Torossian is the President of 5WPR, a top 25 PR agency, and author of “For Immediate Release.”

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