Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray.

Nothing is hotter right now in family entertainment than Frozen. The latest Disney Princess tale has taken the world by storm, and its parent company has taken notice. You can get Frozen everywhere. Google Let It Go and you will find countless people singing the movie’s theme song across the globe. Now Disney is embracing its hottest commodity by replacing one of the more popular attractions at the Epcot park in Orlando.

The “Frozen” ride will replace the Maelstrom at the Norway Pavilion. While the news didn’t sit too well with older park goers who grew up with the somewhat historic Scandinavian theme attraction, Disney understands all too well who it needs to please most.

Sure, as with any change at the world’s most popular theme park, there will be critics who lament the loss of a piece of their childhood. But times – and generations – change, as do their entertainment choices. Given the state of things, it’s difficult to argue with this decision.

Still, critics will argue that Epcot is the most “realistic” of Disney’s many themed parks. It’s rides are cultural as much as they are entertaining. Well, that might be a valid point, but the point of a theme park is experiential entertainment. And there is nothing today’s generation of girls want to experience more than what it would be like to actually travel to Arendelle and meet their favorite Frozen characters.

Disney is already bringing interactive opportunities in the way of meet and greets, shows and musical entertainment. Now fans will be able to literally immerse themselves in the world of Frozen.

The ride is not expected to open until 2016, but Disney can use that time to get their young fans excited and build the anticipation for what will likely be a huge boost for their Epcot location.

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