January 7th, 2007
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WHEN IT COMES TO PUBLIC RELATIONS AND BRANDING, YOU CAN’T JUDGE…

Spent the last 24 hours with Dennis Rodman who I really consider to be a marketing genius…. Someone who has come up with irreverent ways to fascinate the media for years, and the rare athlete who transcends sports (How many athletes 10 years retired are remembered by individuals and non sports fans?)

Without getting into details, as a person I find him to be very different from people’s perceptions of him.. and found him to be the rare celebrity I thought was a decent person. Very impressive… and a real marketing genius…always provides me with marketing tips for consumer brands… and gave me some we will use…

(I’d put him in the league of Donald Trump, P. Diddy and Richard Branson in terms of personal branding)…. Really impressive and the personification of not judging a book by its cover…

Ronn Torossian
5W PR

5WPR Ronn Torossian

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