DON’T WAIT – CREATE: IN PUBLIC RELATIONS AND IN LIFE
Although I rarely agree with business magazines that I read, this month’s Entrepreneur Magazine had a really great op-ed I feel compelled to quote from – It talked about entrepreneurs and their lack of patience…
“If you are waiting for the right opportunity you are wasting valuable time. Entrepreneurs are generally not patient people – They make things happen. Don’t wait to raise money, for a better economic cycle or for interest rates to come down.” I AGREE WITH ALL OF THESE THINGS – SLEEP IS THE COUSIN OF DEATH…. DON’T WAIT – Create, figure it out and maybe you’ll make a few mistakes but speed matters.
“Waiting is a waste of time, and perfect timing is a myth. Perfect moments happen in movies.”
When I started my business, I took control… and didn’t wait. As Entrepreneur Magazine wisely points out, plan, research and explore… just don’t wait too long. Move quickly and be flexible.
As 5W grows (Over 70 employees these days), its harder to move as quickly as I’d like, and I often need to remind myself of the importance of going with my gut.
“Waiting doesn’t bring anything. It not only wastes time, it also costs opportunity.”
Ronn Torossian


