In Saturday’s NY Times, a great article titled “We got a mention – now lets panic” (at: http://www.nytimes.com/2010/10/03/business/03proto.html?src=busln) spoke of a few young entrepreneurs who got a mention in Oprah magazine and, as a direct result, saw their company website have a spike in sales – so much so that their server actually crashed, and “Orders quintupled overnight.” Another small company saw a similar bump from a New York Times Article, as they “sold 1,000 shirts in two days. Within a week, the company had quadrupled its total sales to date.”
The piece is a great mention for those of us in the PR business who like to always like to read success as a result of placing stories within the media. Public Relations is genuinely one of the cheapest forms of marketing which exists. It can increase sales, drive brand awareness, enhance visibility, and provide many other positive outcomes. Businesses need to prepare for the effect of positive PR campaigns and be able to support positive PR & marketing campaigns, too.
The NY Times article is an exceptional step toward promoting PR awareness. Great propaganda tool in today’s NY Times for the PR industry.